The article focuses on how the amount of money spent on internet advertising in the UK last year alone had been more than £10billion. The article also focuses on the fact that major online companies are doubling the amount that they spend on mobile video adverts. This is due to the fact that the growth of mobile users on the internet and therefore a lot of companies are choosing to target the platform or device that is best suited for their audience or even demographic.
- Internet advertising spend surged above £10bn in the UK last year as companies more than doubled the amount they spent on mobile video ads.
- The year-on-year increase of 17% on 2015 comes as many advertisers have pulled campaigns from Google and YouTube after it emerged that some ads have been running around inappropriate content such as extremist videos.
- However, the overall trend is for growth. Last year’s increase, the biggest since 2007, was fuelled by a boom in mobile ad spend, which rose by 51% to £3.9bn.
- “People are increasingly using their smartphones to watch more clips, programmes and films,” said James Chandler, the chief marketing officer at the Internet Advertising Bureau UK
- “Consequently, as companies have to follow what the industry calls ‘eyeballs’ to get their ads in front of people, they have to allocate more budget to mobile and online video as that’s where people are spending more time.”
Personally, I think it's interesting to see how companies are increasing their spending for internet advertising. It is especially obvious that these are where the users and target audiences are present and therefore it only makes sense that the companies go where the demand is. However, I believe that if spending is only going to be increased, over time the internet will be filled with adverts which are going to make people want to use Ad Blocking software.
No comments:
Post a Comment