The new streaming service called NextUp is aimed to find a wider audience for the shows that are shown in the Edinburgh fringes and tours. The service is dubbed the "Netflix for upcoming British comedy". It allows users to watch new and upcoming comedians with their standup shows and sets on demand for a low subscription fee. Comedians are very interested as they are said to have been agreed for at least 50% of the income that would go to them. However, there is so far no estimations of how many users and subscribers are predicted or even how much income is estimated.
- Comedians will share 50% of the income
- No projections for what actual sums might be involved
- The company partners with Turtle Canyon Comedy to produce its content
I think it is an interesting new app that shows promise. Many upcoming comedians are forced to upload their sets to YouTube with little to no control over the monetisation which I can assume that their income from the ad revenues would not be as much as the 50% promised from the new service. It also means that they will have a lot less work to do as the entire shows and sets would be curated properly and professionally onto the service. However, I would say that the paywall of the subscription fee is what makes me sceptical of the service as YouTube provides a very similar service for users at no cost, however NextUp's subscription fee might discourage users.
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