28/09/16 - Snapchat unveils $130 connected sunglasses and rebrands as Snap, Inc.

www.theverge.com/2016/9/23/.../snapchat-spectacles-price-release-date-snap-inc

The article is about how Snapchat has announced it's first ever hardware that will be wearable. Announced as the "Spectacles" it will be used to create 10 second videos at the click of a single button with a lens that is almost near perfect to a person's field of vision. The accessory are pitched as a toy and are designed to also be normally functioning sunglasses and is a lot more cheaper than other wearable smart accessories such as the Google Glass. The company also stated it's move from being just a focus on it's app but moving towards become more of a camera company called Snap Inc.

• The camera has a 115 degree lens
• The app has almost 150 million daily user
• Said to have the capacity of greater experience of memories

I personally think it will be interesting to see how this product by company works out. The glasses themselves are actually sunglasses and not actual glasses so they can be used for that sole purpose, but can also be used for the purpose of recording some videos which with a 115 degree lens can prove very useful. Essentially, videos would come out a lot more stabilised and the circular video concept is innovative as it can be viewed in any orientation. However, I believe the price for them would be very unappealing to their target audience which are teenagers. Snapchat is used by teenagers for the purpose that it is quick, easy and free. I doubt every teenager will be going out of their way to buy these.