The article talks the figures of visitors of major newspaper websites in September after the Olympics, all of the UK's national newspaper websites saw a dramatic decline in its figures.
- Best digital performer was the Sun, daily average browser numbers dropped by only 1.52% to 2.9 million
- Mail Online saw a drop of 3.2% to 14.7 million
- The Guardian dipped by 4.65% to 7.9 million
- The Mirror dropped by 6.65% to 4.9 million
- Telegraph.co.uk reported an 8.79% decline to 4.3 million
- Independent.co.uk, dropped by 11% to 3.2 million
- Express.co.uk dropped by 9.48% to 1.49 million
- Dailystar.co.uk fell by 26.3% to 710,127, the greatest percentage drop out of them all
It's interesting to note how inconsistent this entire set of data actually is. The fact that some hard news platforms had major declines as big as those which provide soft news makes me to believe that the type news is not the reason for this great decline. One of the reason for this could be the fact that websites such as the Sun, Mail Online, Guardian and Mirror actually invest a lot more in their digital counterparts compared to websites such as Dailystar or Express. This lack of investment in digital media could be the reason as well as other factors which could be the reason why users are more likely to get their news from other sources rather than Dailystar or Express.
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