I personally think there is quite clearly a mix of both that the British news is influenced a lot by the American cultural.
An argument for this is the recent Oakland fire. The BBC reported an article on their website which focused on the cause of the fire, and it was thought to be a refridgerator. It can be argued that according to Galtung and Ruge's news values theory of familiarity, any news about the US shouldn't be this big as it is not close to our own nation.
However, using the same theorist it can also be argued that Galtung and Ruge's news values still values news regarding the US especially if it is regarding a disaster. In the case of the Oakland fire, it fits into the news values of negativity as it focuses especially on a disaster, and any news regarding that country would be more news worthy purely because the US is an elite nation.
Has the increased globalisation of news improved the audience experience? How? Why?
I think the increase in globalisation of news has definitely improved the audience expereince. This is because due to the process of globalisation, there has been a rapid and consistent development of technology. We're very quickly moving towards a society where a huge percentage of the populace is consuming their news all through a singular device. This has also created a greater amount of empowerment amongst consumer audiences. No longer do they have to wait until for their morning newspaper or for their 10 o'clock news programme to stay updated, in the 21st century, everyone is constantly being updated when they want and more importantly how they want. The evolution of the internet and technologies has created a better audience experience with it's "on demand" features, this has meant that many upcoming generations are a lot more adept at using newer news mediums and therefore are and will be a lot more experienced in filtering out dominant or preferred readings in order to consume, understand and finally formulate their own understands or opinions.
Has globalisation benefited or damaged major news institutions? How? Why?
It can be very easily argued that the development of new technologies due to a rapid expansion of globalisation has meant that there has been a negative impact on major news institutions. This is something that I strongly believe, as it has quite effectively killed the traditional mediums of print, radio and soon television. In the case of newspapers, they are suffering from a huge decline in advertising revenue as many companies are more likely to advertise their companies on the internet rather than on newspapers. Another reason is due to the fact that print media is soon becoming obsolete as people can get their information instantenously on their phones and through social media. This has meant that many news institutions are facing with a declining readership as well as declining profit, and as such have been forced to adapt their methods to focus a lot more of their institutional journalism on the new digital media sites. The Mail Online is now the biggest and most used source of UK online news, with almost 11.3 million hit counts daily. In turn this can be argued that the globalisation has made institutions realise that they weren't adapting enough and are now benefiting from this adaptation like the Mail Online is.
No comments:
Post a Comment