Wednesday 5 October 2016

05/10/16 - Twitter pays £1.24m in UK tax as revenues increase by 30.5%

https://www.theguardian.com/technology/2016/oct/03/twitter-uk-tax-revenues-staff-shares-2015-results
Twitter logo

Twitter has reported a rise in UK revenues of 30.5% to £76m in 2015. According to estimates from analysts, that it made £135.7m in Britain. Twitter UK made a £3.36m pre-tax profit last year, up from £3.29m in 2014. 
  • On average, each staff member cost almost £108,000.
  • The pay of the company’s top UK directors is not revealed in the UK accounts.
  • Twitter is one of a number of large companies that is legally diverting revenues and locating it's activities in Ireland
It's interesting to note the ever increasing revenue and wealth of social media companies such as Twitter. From the perspective of digital media, they have greatly affected society as well as traditional news platforms that have had to shut down due to their ad revenues being taken online. The decline in traditional platforms such as print media can be justified greatly by the increase in revenue through social media platforms such as Twitter where institutions and publishers are more likely to advertise products as there are more users active on such platforms rather than traditional print platforms.

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