The article talks about how Google has decided to invest in an Ambassadors scheme where famous YouTubers will be used as a way to promote positivity and tackle social issues such as extremism, hate or xenophobia. This is after a lot of the community had hugely criticised the site for not caring for it's community and not doing enough to tackle the extremism that might show up on the websites. There were also some cases where people accused the video platform of censorship and so the company decided to go ahead with this scheme by showing the world that their focus as a company is the positivity of the community.
- $1m is approximately going to be £766,000
- Starting with UK-based comedian Humza Arshad who created Diary of a Badman
- Tackle social issues like "hate, extremism and xenophobia by promoting awareness, tolerance and empathy."
I personally think that the idea's heart is in the right place but the execution is not something that would be right. It almost feels forced as they are essentially giving money and telling creators "go make everyone happy for us". This is not what true positivity is about and quite frankly makes a lot of the ambassadors who make great positive content without the grants, come across as sell outs in a way. I feel like the company is investing way too much money into something that is quite literally a public relation stunt to gain the trust of it's community back.
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