The article focuses on the fact that the Internet Movie Database (IMDB) has decided to shut down its message boards due to the the fact that they believe they do not provide useful or a positive experience for the majority of their 250 million montly world wide users. They also state that the reason for this decision has been purely based on traffic stats and data. The message boards which had been one of the prominent features of the website and also was considered to be the biggest appeal of the website. The message boards will under go a two week transition period before being shut down completely on the 20th of February 2017.
- The Internet Movie Database (IMDb) is shutting down its message boards
- “concluded that IMDb’s message boards are no longer providing a positive, useful experience for the vast majority of our more than 250 million monthly users worldwide”
- The decision was “based on data and traffic”
- The company was set up in 1990 by Bristol-based IT worker Col Needham and later sold to Amazon
- A shift to social media had made the message boards less vital; users, they said, had “migrated to IMDb’s social media accounts"
- The message boards will be permanently disabled on 20 February, following a two-week transition period.
Personally, I completely agree with IMDB's creator with the sentiment that the messaging boards allowed viewers to discuss and share knowledge about movies regarding connections that they might have had. I personally, am always eager to jump on forums to see what other people think straight after I have watched a movie, it's also a part of going to the cinema with friend where you are eager to talk with your friends about the movie. It's also interesting to note that one of the most specific reasons that has led them to shut down their messaging boards was due to the lack of traffic, this was mainly due to the fact that many users had decided to use social media when discussing films across the world
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