The article focuses on the an a brand new perspective of the print platform industry, with everyone constantly talking about how the print platform is falling behind due to new and digital media. The article instead says that although the print media has been focusing catching up with new and digital media, it has done so too quickly and quite possibly has had a negative impact on the way it perceives new and digital media resulting in the institutions not utilising the new media to its fullest of potential.
- Chyi and Tenenboim studied the online readership of 51 leading US regional newspapers and compared 2011 online readerships with those in 2015.
- They discovered that more than half of them had lost online readers in the course of the four years
- They still reached many more readers than the digital content “in home markets”
- US newspaper industry digital advertising revenue increased from $3bn to only $3.5bn from 2010 to 2014
- Print revenues plunged from $22.8bn to $16.4 bn over the same period, they still represented 82% of total newspaper revenue
Personally, I agree with the article to some extent in the sense that I do agree that institutions do not yet fully understand or realise the power of new and digital media which is exactly this ignorance that is making the lag behind and not use the new technologies to its fullest potential. However, I do not agree that the print institutions were too quick or hasty in jumping right into the digital media industry, this is because I believe the institutions which had large amounts of money to worry about had to logically calculate the risk and logistics behind delving into the new industry. It's the combination of both these aspects which has meant they are unable to keep up with new and digital media.
No comments:
Post a Comment